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Learn how Jarida Africa collects, uses, and protects your personal information in compliance with POPIA and applicable African data protection laws.

Effective date: 8 April 2026Last updated: 8 April 2026
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Your privacy matters to us. Jarida Africa is committed to protecting your personal information and being transparent about how we use it. This policy explains our data practices in clear, plain language so you can make informed decisions about using our platform.

I.

Overview

This Privacy Policy describes how Jarida Africa ("Jarida", "we", "us", or "our") collects, uses, stores, shares, and protects your personal information when you access or use our website, mobile application, and logistics platform (collectively, the "Platform"). It applies to all users of the Platform, including customers, transporters, drivers, fleet operators, and visitors.

By using the Platform, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use our services. We are committed to handling your personal information responsibly and transparently, in compliance with all applicable data protection laws.

II.

Applicable Law and Regulatory Framework

Jarida Africa is headquartered in South Africa. Our primary data protection obligations are governed by the Protection of Personal Information Act, 2013 (POPIA), which sets out conditions for the lawful processing of personal information.

Where our Platform operates in or is accessible from other African jurisdictions, we also observe applicable data protection frameworks, including:

  • Kenya — Data Protection Act, 2019, enforced by the Office of the Data Protection Commissioner (ODPC).
  • Nigeria — Nigeria Data Protection Act, 2023, enforced by the Nigeria Data Protection Commission (NDPC).
  • Ghana — Data Protection Act, 2012 (Act 843), administered by the Data Protection Commission.
  • Tanzania, Uganda, Rwanda, and other East African Community states — applicable national data protection legislation where enacted.
  • Any other jurisdiction-specific data protection law that applies to the processing of personal information through our Platform.

If you use the Platform from a country with specific data protection requirements, the applicable local law will supplement this Policy to the extent required. Please contact us if you have questions about how your local law applies.

III.

Data We Collect

We collect personal information that is necessary to provide, maintain, and improve our logistics services. The categories of data we collect include:

A. Data you provide to us

  • Account information — name, email address, phone number, password, company name, and profile details.
  • Identity and compliance documents — government-issued ID, business registration certificates, vehicle permits, insurance documents, driver licences, and tax identification numbers.
  • Payment information — bank account details, mobile money numbers, billing address, and payment method details.
  • Shipment information — cargo descriptions, collection and delivery addresses, special handling requirements, and timing preferences.
  • Communications — messages, emails, support requests, and feedback you send to us or to other users through the Platform.

B. Data collected automatically

  • Location data — GPS coordinates, approximate location derived from IP address, and route and trip information during active shipments.
  • Device data — IP address, browser type, operating system, device identifiers, mobile network information, and language preferences.
  • Usage data — pages visited, features used, search queries, interaction patterns, session duration, and access times.
  • Performance data — application errors, crash reports, and system diagnostics used to maintain and improve the Platform.

C. Data from other sources

  • Verification and screening providers — identity confirmation, compliance checks, and fraud screening results.
  • Government and regulatory authorities — information provided in connection with licensing, compliance, or law enforcement enquiries.
  • Business partners — referral information, integration data, and fleet management data from partner systems.
  • Publicly available sources — business registration records, professional profiles, and publicly listed contact information.
IV.

How We Use Your Data

We process your personal information for the following purposes:

A. Providing our services

  • Creating and managing your account.
  • Matching customers with available transporters and facilitating bookings.
  • Enabling real-time tracking and route coordination.
  • Processing payments, invoices, and financial transactions.
  • Providing customer support and resolving service issues.
  • Sending booking confirmations, delivery updates, and receipts.

B. Safety, security, and compliance

  • Verifying user identity, vehicle fitness, and regulatory compliance.
  • Preventing, detecting, and investigating fraud, abuse, and security incidents.
  • Enforcing our Terms & Conditions and platform rules.
  • Meeting legal, regulatory, and tax obligations.
  • Responding to law enforcement and government requests as required by law.

C. Improvement and development

  • Analysing usage patterns to improve Platform features, performance, and reliability.
  • Conducting research and development to build new products and services.
  • Training models and systems to improve matching, routing, and pricing.
  • Testing new features and platform updates.

D. Communication

  • Sending service-related notifications and alerts.
  • Providing marketing communications where you have opted in or where permitted by law.
  • Conducting surveys and collecting feedback.
  • Informing you of changes to our terms, policies, or services.
VI.

Data Sharing and Disclosure

We do not sell your personal information. We share your data only where necessary to provide our services, comply with legal obligations, or protect the rights and safety of our users and the public.

We may share your data with:

A. Other platform users

  • Customers and transporters — we share relevant shipment details, contact information, and tracking data between the parties to a booking to enable service delivery.
  • Ratings and reviews — aggregated feedback may be visible to other users to support transparency and trust.

B. Service providers and partners

  • Cloud hosting and infrastructure providers.
  • Payment processors and mobile money service providers.
  • Identity verification and compliance screening services.
  • Customer support tools and communication platforms.
  • Analytics and performance monitoring services.
  • Insurance providers in connection with claims arising from platform use.

C. Legal and regulatory authorities

  • Law enforcement, tax authorities, transport regulators, and other government bodies where required by law or in response to valid legal process.
  • The Information Regulator (South Africa), the ODPC (Kenya), the NDPC (Nigeria), or equivalent authority in the relevant jurisdiction.

D. Business transfers

In the event of a merger, acquisition, restructuring, or sale of assets, your personal information may be transferred to the relevant party, subject to this Privacy Policy and applicable law.

VII.

Cross-Border Data Transfers

Jarida Africa operates across multiple African countries. Your personal information may be transferred to, stored, or processed in countries other than the one in which it was collected. When we transfer data across borders, we implement appropriate safeguards in accordance with POPIA Section 72 and equivalent provisions in other applicable laws.

These safeguards include:

  • Ensuring the recipient country has adequate data protection legislation.
  • Obtaining your consent for the transfer where required.
  • Entering into binding data processing agreements with recipients.
  • Implementing technical and organisational security measures to protect your information during and after transfer.
VIII.

Cookies and Tracking Technologies

We use cookies, local storage, and similar technologies on our website and application to enhance your experience, remember your preferences, analyse usage, and support security.

The types of cookies we use include:

  • Essential cookies — required for the Platform to function correctly, including authentication and session management.
  • Analytics cookies — help us understand how users interact with the Platform so we can improve performance and usability.
  • Preference cookies — store your settings and preferences, such as language and region.
  • Marketing cookies — used to deliver relevant communications and measure the effectiveness of our campaigns, where you have consented.

You can control cookie preferences through your browser or device settings. Disabling certain cookies may affect your ability to use some Platform features.

IX.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes described in this Policy, unless a longer retention period is required or permitted by law.

Factors we consider when determining retention periods include:

  • The duration of your relationship with Jarida Africa.
  • Whether there are ongoing contractual or legal obligations.
  • Applicable statutory retention periods (such as tax, transport regulation, or employment law requirements).
  • Whether retention is necessary for legal claims, audits, or regulatory proceedings.
  • Fraud prevention and platform security requirements.

When personal information is no longer required, we will securely delete or anonymise it in accordance with applicable law and our internal data management policies.

X.

Your Rights

Under POPIA and equivalent African data protection laws, you have specific rights in relation to your personal information. The availability and scope of these rights may vary depending on your jurisdiction.

Your rights include:

  • Access — the right to request confirmation of whether we hold personal information about you, and to request a copy of that information.
  • Correction — the right to request that we correct or update inaccurate or incomplete personal information.
  • Deletion — the right to request that we delete your personal information, subject to any legal obligation or legitimate interest that requires us to retain it.
  • Objection — the right to object to the processing of your personal information on grounds of legitimate interest, direct marketing, or automated decision-making.
  • Restriction — the right to request that we restrict processing of your personal information in certain circumstances.
  • Data portability — the right to receive your personal information in a structured, commonly used, and machine-readable format, where technically feasible.
  • Withdrawal of consent — the right to withdraw consent at any time, without affecting the lawfulness of processing that occurred before withdrawal.
  • Complaint — the right to lodge a complaint with the Information Regulator (South Africa), the ODPC (Kenya), the NDPC (Nigeria), or the relevant supervisory authority in your jurisdiction.

To exercise any of these rights, please contact us at info@jaridafrica.com. We will respond to your request within a reasonable timeframe and in accordance with applicable law. We may need to verify your identity before processing your request.

XI.

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, loss, or destruction.

Our security measures include:

  • Encryption of data in transit and at rest.
  • Access controls and role-based permissions.
  • Regular security assessments, vulnerability testing, and system monitoring.
  • Incident response procedures for data breaches.
  • Employee and contractor training on data protection obligations.
  • Secure coding practices and infrastructure hardening.

While we take all reasonable steps to protect your data, no system is completely secure. If you become aware of any security incident or suspect unauthorised access to your account, please notify us immediately at info@jaridafrica.com.

XII.

Children's Privacy

The Platform is not intended for use by anyone under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete it promptly. If you believe a child has provided us with personal information, please contact us at info@jaridafrica.com.

XIII.

Automated Decision-Making

Jarida Africa may use automated processes to support certain aspects of our services, including transporter matching, route optimisation, pricing, compliance screening, and fraud detection. These processes analyse relevant data to improve efficiency, reliability, and safety across the Platform.

Where automated decisions have a significant effect on you, you have the right to request human review of the decision. To exercise this right, please contact us at info@jaridafrica.com.

XIV.

Third-Party Links and Services

The Platform may contain links to third-party websites, applications, or services that are not operated by Jarida Africa. We are not responsible for the privacy practices or content of these third parties. We encourage you to read the privacy policies of any third-party service before providing your personal information.

XV.

Information Officer

In accordance with POPIA, Jarida Africa has appointed an Information Officer who is responsible for ensuring compliance with data protection legislation and handling data subject requests.

You can contact the Information Officer at:

  • Email: info@jaridafrica.com
  • Post: Information Officer, Jarida Africa, 33 Angus Rd, Bedfordview, Germiston, 2008, South Africa.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Regulator of South Africa (https://inforegulator.org.za) or the relevant data protection authority in your jurisdiction.

XVI.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or platform features. The updated version will be published on the Platform with the revised effective date. We encourage you to review this Policy periodically. Where material changes are made, we will notify you through the Platform or by email where required by applicable law.

Data enquiries

Questions about your data?

Contact our Information Officer for any privacy-related requests, including access, correction, or deletion of your personal information.